July 22, 2023
OTT is both a threat and an opportunity for ISPs. Those who fall behind in adopting and embracing this massive technology shift risk being left behind in a rapidly evolving market, losing customers to more innovative and flexible providers. On the other hand, those who embrace OTT technologies and offer a state-of-the-art OTT product can capitalize on the opportunities presented by this emerging technology, providing customers with a flexible and differentiated product that can stand out in a crowded market.
With the rise of OTT, consumers no longer need to be tied to a specific geographic region or physical infrastructure to access TV and entertainment content, making it easier for them to switch providers or cancel subscriptions if they are not satisfied with the product. This puts more pressure on ISPs to provide a high-quality, flexible, and differentiated TV and entertainment product to attract and retain customers in a rapidly changing market.
The benefits of OTT over traditional broadcast technologies Over-the-top (OTT) technologies have rapidly emerged as a powerful force in the TV and entertainment industry, offering many benefits over traditional broadcast technologies.
Unlike traditional broadcast technologies, which are limited by factors such as geography and infrastructure, OTT technologies can be delivered anywhere with an internet connection. This makes OTT a more scalable and flexible technology than traditional broadcast, providing greater opportunities for innovation and differentiation in the market.