Cable TV and Multicast IPTV is still at the center of profitable TV & Entertainment products that operators sell standalone and in bundles. Yet, the disruption of broadcast technologies has begun and operators need to enhance their products by adding non-linear use cases, VOD and other OTT features to live up to the expectations of their customers.
Never in history have there been such high customer expectations and such short innovation cycles. New devices, new streaming formats, new features and new security levels come up every few months. And your customers compare your TV service to the standards set by global OTT powerhouses like Netflix and Amazon.
An operator can’t just jump from cable TV to OTT - this would put their business model and their profitability in jeopardy. Instead, they need a bridge to the OTT world and a hybrid model that allows them to gradually move their business from cable TV to a fully fledged IP based operator TV & Entertainment service.
Joosep Põllumäe, Head of System Development, Elisa Estonia
